LimeJam is the globally integrated team of professionals in IT, design and branding. Many organizations may be using some level of “branding”, even if they do not yet have a formal strategy. The lack of formal strategies could signal a tentative approach to adoption or stem from obstacles such as client acquisition or new product launch. Some companies also may be hesitant to devote their resources to brand development even though brand can sometimes account for up to 90% of marketcap. Here at LimeJam, we help our clients in building ROI-based approach to brand development and marketing.