Maximizing the value from your digital channels demands understanding what works and why. In a fast changing environment, many brands have websites, campaigns and direct email programs that are years behind best practice, failing to engage their stakeholders, generate leads, build brand equity and create the real value they could. A digital marketing audit provides the fast track to understand how your digital investments are working and what’s needed to accelerate ROI.
What features should you support on the website? How do you decide on content? Who is responsible for site maintenance from design, content and technical perspectives? We help our customers to find the right answers to this questions depending on the size of organization, its business direction and marketing budget. We focus on iterative workflow and enforce usability practices. This focus is our competitive advantage on the market and is crucial to increase ROI and customer satisfaction.
Search Engine Optimization
Search Engine Optimization is a multidisciplinary activity that seeks to generate productive traffic from search engines via technically sound and connected sites by matching query intent with relevance and value. We help brands to benefit from productive traffic, that may mean leads, or subscribers, or revenue, or page views. Whatever it is, it’s important to define and track productive traffic rather than simply focusing on increasing traffic overall.
Social media marketing
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to engage audience into a conversation and motivate audience to produce content that will increase brand exposure and broaden customer reach. Social media marketing provides a low cost way for businesses to reach large numbers of users and gain brand recognition. SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard.
The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate. One study estimated mobile advertising will be $5.04 billion industry by 2015. The smartphone is intensely personal, intimately integrated into our social graphs, superior in its contextual awareness of time and space, hyper-connected and nearly always within arm’s reach. The smartphone has, in essence, become a natural extension of our human selves.
The evaluation of a digital strategy is imperative to learn the lessons of the campaign, including: Evaluating KPIs and fiscal achievement, reviewing engagement and unexpected longer term benefits, taking lessons on board to build stronger future campaigns, scoring the strategy and the benefits that it has given, evaluation improves the effectiveness of future campaigns and strategies by becoming the key building block in planning them.
Digital is the great relationship builder and equalizer. Humans by their nature are curious and communicative, and digital channels allow brands to interact with their audience on both levels. The level of involvement required by the audience to engage with a brand, in many cases is just a click of the mouse. It definitely shrinks the gap between interaction and offline brand perception. The greatest benefit of digital or web-communication lies in its ability to create individual relationships with the audience. Unlike any other broadcast medium, digital channels allow direct engagement with each member of the audience.
We start from your audience needs, objectives and business context. From competitive analysis to design and analytics, we will work to help you get the message of your brand to the right audience. Often, we work with our colleagues in advertising agencies to align an overall brand communication strategy if it is being developed outside. We educate our clients on how to deploy brand strategies for web communication campaigns using a range of digital media including, social media, web-sites, mobile, games, video and online news media. In addition, the team can help you to evaluate and adopt new technology that may bring competitive advantage to your business.
This great presentation from JVT depict our attitude and vision of the right brand building in a digital world.